Your browser is no longer supported. Use an up-to-date browser to make full use of all content.
Back to start page

More than 1,150 stores, 46 countries, over 19,000 employees - NEW YORKER is one of the largest international fashion brands. As an owner-managed company with headquarters in Braunschweig, NEW YORKER combines the flat hierarchies of a family business with the internationality of a major corporation. "Dress for the moment." is more than just a slogan for us. NEW YORKER makes fashion for real moments. Every moment is unique. Just like every look. We want to create experiences and encourage our customers to be themselves. To be real, to experiment. We make fashion for real moments.

about us
New Yorker

HISTORY

AT A TIME WHEN A LITER OF REGULAR GASOLINE COST 53 PENNIES IN GERMANY AND HOT PANTS WERE THE ABSOLUTE TREND, OUR COMPANY‘S FOUNDERS DECIDED TO OPEN A JEANS STORE. THAT WAS 1971, AND THAT YEAR BECAME THE CORNERSTONE OF THE NEW YORK SUCCESS STORY.

1971

In October, the first store opened in Flensburg under the name "Jeansshop".

New Yorker

1976

In October, the first store opened in Braunschweig under the name "Jeans House".

New Yorker
New Yorker

1982

On April 1, the first store opened under the name "NEW YORKER" in Kiel.

New Yorker

1990

NEW YORKER dresses the first all-German Miss Germany.

1992

First own brand: „FISHBONE“collection.

New Yorker

1994

The first foreign NEW YORKER store opened in Linz, Austria.

New Yorker
New Yorker

1996

First campaign "The Fab Department Store" on TV and in the cinema.

New Yorker

1997

Launch of the own brand „IQ“.

1998

Launch of the own brand „ICONO“.

New Yorker

1999

Launch of the own brand „SMOG“. The homepage www.newyorker.de goes online. NEW YORKER is at the Loveparade for the first time with its own truck.

New Yorker
New Yorker

2000

Introduction of the slogan "Dress for the moment".

New Yorker

2000

NEW YORKER presented the first Popstars season on TV, from which the internationally successful band "No Angels" emerged as the winner.

2001

Launch of the own brand „AMISU“.

New Yorker

2003

Launch of the own brand „CENSORED“.

New Yorker
New Yorker

2004

The first NEW YORKER flagship store opened in Prague (Czech Republic) and the largest store to date with 1700 sqm.

New Yorker

2005

The total sales area of all NEW YORKER stores together reached 200,000 sqm.

2006

The first billion euros in sales was achieved.

New Yorker

2007

The hiring of the 10,000th employee took place.

New Yorker
New Yorker

2011

More than 600,000 sq. ft. of retail space. More than 15,000 employees in 32 countries worldwide and opening of the 888th store.

New Yorker

2011

The NEW YORKER Facebook page recorded 1,000,000 friends.

2013

With more than 10,000 participants, NEW YORKER hosts the world's longest breakdance hand wave in Braunschweig.

New Yorker

2015

Launch of the own brand „NEW YORKER ATHLETICS“.

New Yorker
New Yorker

2016

Launch of the own brand „BLACK SQUAD“.

New Yorker

2019

With the Get more Club, NEW YORKER creates its own digital customer card.

STORES

1971 first store in Germany (Flensburg)

1976 first Store in Braunschweig

1982 1982 first store under the name of "NEW YORKER" in Kiel

>>> NEW YORKER establishes itself throughout Germany <<<

1994 International expansion begins with the opening of the first store abroad (Linz/Austria).

1998 Market entries: Czech Republic, Poland

1999 Market entries: Spain, Hungary

2000 Market entries: Denmark and Slovenia

2004 Market entries: Slovakia, Switzerland

2005 Market entries: Belgium, Croatia, Netherlands, Russia

2006 Market entries: Lithuania, Latvia

2007 Market entries: Estonia, France, Saudi Arabia, Sweden, Serbia, Romania, United Arab Emirates

2008 Market entries: Bosnia-Herzegovina, Bulgaria

2009 Market entries: Italy, Portugal

2010 Market entries: Luxembourg, Macedonia, Montenegro

2011 Market entries: Kazakhstan, Ukraine

2012 Market entries: Finland, Norway, Azerbaijan, Georgia, Armenia

2013 Market entries: Qatar, Morocco

2018 Market entries: Iceland, Kosovo

2019 Market entries: Albania, Belarus

2020 Market entries: Egypt, Moldova

hand heart hand heart
join us

We are looking for employees with passion, the courage to innovate, and a love of creativity, who drive us forward with their personality and enthusiasm and constantly inspire us anew. Uncomplicated, inspiring and always ready to dive into new worlds and live every moment. Are you looking for an entry in an attractive and dynamic company where you can make a difference every day? Then start your career now in one of the most beautiful industries in the world!

Collaborative marketing

What else do we have to offer?
Quite simply: We offer you the ideal environment for your campaign! Our top locations, our young target group and the high customer frequency - these are just some of our many advantages. Over time, our stores have evolved from pure retail spaces to a world of experience with lifestyle and entertainment factor - complemented by our creative and flexible online platform as well as digital media.

The NEW YORKER advertising spaces are always popular with partners, as they promise a high reach, deliver target group accuracy and we can offer you flexible expansion options. Whether music themes, movies, DVDs, games, books or lifestyle products - we have a high-reach basis for effective ambient marketing. Have we made you curious? Then feel free to contact us at any time at service@newyorker.de
We will be happy to show you how we can realize your concept and how this option perfectly complements your existing media planning!

New Yorker Music & Media
New Yorker store New Yorker store
woman making peace sign woman making peace sign
engagement: more than fashion!

We make fashion for the young and the young at heart. Without losing sight of the people involved. Outside of our stores as well: commitment to social, sports and cultural projects is a fundamental aspect of our corporate culture. NEW YORKER supports young and socially disadvantaged people through scholarships, donations and grants in the areas of music, sport, culture and education.

Sponsoring

Sports, art and culture as well as, most importantly, the enjoyment of these are high on the agenda at NEW YORKER. That is why we sponsor sporting events, tournaments and teams as well as cultural educational establishments.

As a sponsor, we help people and organisations by providing money, resources and services in connection with contractually specified services in return. Please direct sponsorship enquiries to the NEW YORKER sponsorship team: service@newyorker.de

As a donor, we support projects and people by providing money and resources so that we can help contribute to social development. Please direct related enquiries to service@newyorker.de

social commitment

OUR HEART BEATS – NEW YORKER is deeply committed to shouldering its social responsibility.

#LAUTERWERDEN (2020):
Donation for supporting live crews and artists during the covid-19 pandemic

„Ein Herz für Kinder“ (2018):
1 million euros

services for children and young people (2016):
500.000 euros for the RTL donation drive

earthquake victims in Haiti (2010):
1 million euros + T-shirt collection, with the proceeds of this going to help the people affected

Pakistan’s flood victims (2010):
1 million euros

services for children and young people (2010):
1 million euros for the relief fund

Ongoing support:
NEW YORKER Academy of Fine Arts
(Musische Akademie) in Braunschweig - Cooperation with the United Kids Foundations,
BAD Gliesmarode, Braunschweig

NEW YORKER FOUNDATION

We set up our own foundation, the 'NEW YORKER Stiftung. Friedrich Knapp' in 2008 to pool our financial support effectively.

It is committed to promoting the cultural education of socially disadvantaged children and young people. The foundation makes it easier for young people in our home region of Braunschweig to access art and culture and play music. Enquiries regarding the foundation: service@newyorker.de

heart shaped shopping bag

أخبرنا برأيك! ما الذي يعجبك في NEW YORKER؟ وما الذي يمكننا أن نقوم بتحسينه؟ نسعد بالمدح والنقد والأفكار والنصائح والأماني والآراء التي تساعدنا على أن نكون أفضل بالنسبة لك.

يمكن العثور على معلومات حول معالجة البيانات هنا.

Thank you for taking the time to give your opinion of NEW YORKER! Our team will process your message shortly.

contact us
shelves with products
hangers hangers
press contact

Our press department will be happy to provide journalists with further information.

Please send press inquiries to:
press@newyorker.de

Please understand that other inquiries will not be answered via this e-mail address.