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More than 1,200 stores, 48 countries, over 23,000 employees - NEW YORKER is one of the largest international fashion brands. As an owner-managed company with headquarters in Braunschweig, NEW YORKER combines the flat hierarchies of a family business with the internationality of a major corporation. "Dress for the moment." is more than just a slogan for us. NEW YORKER makes fashion for real moments. Every moment is unique. Just like every look. We want to create experiences and encourage our customers to be themselves. To be real, to experiment. We make fashion for real moments.

about us
New Yorker




In October, the first store opened in Flensburg under the name "Jeans Shop Number One".

New Yorker


In October, the first store opened in Braunschweig under the name "Jeans House".

New Yorker
New Yorker


On April 1, the first store opened under the name "NEW YORKER" in Kiel.

New Yorker


NEW YORKER dresses the first all-German Miss Germany.


First own brand: „FISHBONE“collection.

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The first foreign NEW YORKER store opened in Linz, Austria.

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New Yorker


First campaign "The Fab Department Store" on TV and in the cinema.

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Launch of the own brand „IQ“.


Launch of the own brand „ICONO“.

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Launch of the own brand „SMOG“. The homepage goes online. NEW YORKER is at the Loveparade for the first time with its own truck.

New Yorker
New Yorker


Introduction of the slogan "Dress for the moment".

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NEW YORKER presented the first Popstars season on TV, from which the internationally successful band "No Angels" emerged as the winner.


Launch of the own brand „AMISU“.

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Launch of the own brand „CENSORED“.

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New Yorker


The first NEW YORKER flagship store opened in Prague (Czech Republic) and the largest store to date with 1700 sqm.

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The total sales area of all NEW YORKER stores together reached 200,000 sqm.


The first billion euros in sales was achieved.

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The hiring of the 10,000th employee took place.

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New Yorker


More than 600,000 sq. ft. of retail space. More than 15,000 employees in 32 countries worldwide and opening of the 888th store.

New Yorker


The NEW YORKER Facebook page recorded 1,000,000 friends.


With more than 10,000 participants, NEW YORKER hosts the world's longest breakdance hand wave in Braunschweig.

New Yorker


Launch of the own brand „NEW YORKER ATHLETICS“.

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New Yorker


Launch of the own brand „BLACK SQUAD“.

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With the Get more Club, NEW YORKER creates its own digital customer card.


1971 first store in Germany (Flensburg)

1976 first Store in Braunschweig

1982 1982 first store under the name of "NEW YORKER" in Kiel

>>> NEW YORKER establishes itself throughout Germany <<<

1994 International expansion begins with the opening of the first store abroad (Linz/Austria).

1998 Market entries: Czech Republic, Poland

1999 Market entries: Spain, Hungary

2000 Market entries: Denmark and Slovenia

2004 Market entries: Slovakia, Switzerland

2005 Market entries: Belgium, Croatia, Netherlands, Russia

2006 Market entries: Lithuania, Latvia

2007 Market entries: Estonia, France, Saudi Arabia, Sweden, Serbia, Romania, United Arab Emirates

2008 Market entries: Bosnia-Herzegovina, Bulgaria

2009 Market entries: Italy, Portugal

2010 Market entries: Luxembourg, Macedonia, Montenegro

2011 Market entries: Kazakhstan, Ukraine

2012 Market entries: Finland, Norway, Azerbaijan, Georgia, Armenia

2013 Market entries: Qatar, Morocco

2018 Market entries: Iceland, Kosovo

2019 Market entries: Albania, Belarus

2020 Market entries: Egypt, Moldova

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join us

We are looking for employees with passion, the courage to innovate, and a love of creativity, who drive us forward with their personality and enthusiasm and constantly inspire us anew. Uncomplicated, inspiring and always ready to dive into new worlds and live every moment. Are you looking for an entry in an attractive and dynamic company where you can make a difference every day? Then start your career now in one of the most beautiful industries in the world!

Collaborative marketing

What else do we have to offer?
Quite simply: We offer you the ideal environment for your campaign! Our top locations, our young target group and the high customer frequency - these are just some of our many advantages. Over time, our stores have evolved from pure retail spaces to a world of experience with lifestyle and entertainment factor - complemented by our creative and flexible online platform as well as digital media.

The NEW YORKER advertising spaces are always popular with partners, as they promise a high reach, deliver target group accuracy and we can offer you flexible expansion options. Whether music themes, movies, DVDs, games, books or lifestyle products - we have a high-reach basis for effective ambient marketing. Have we made you curious? Then feel free to contact us at any time at
We will be happy to show you how we can realize your concept and how this option perfectly complements your existing media planning!

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engagement: more than fashion!

We make fashion for the young and the young at heart. Without losing sight of the people involved. Outside of our stores as well: commitment to social, sports and cultural projects is a fundamental aspect of our corporate culture. NEW YORKER supports young and socially disadvantaged people through scholarships, donations and grants in the areas of music, sport, culture and education.


Sports, art and culture as well as, most importantly, the enjoyment of these are high on the agenda at NEW YORKER. That is why we sponsor sporting events, tournaments and teams as well as cultural educational establishments.

As a sponsor, we help people and organisations by providing money, resources and services in connection with contractually specified services in return. Please direct sponsorship enquiries to the NEW YORKER sponsorship team:

As a donor, we support projects and people by providing money and resources so that we can help contribute to social development. Please direct related enquiries to

social commitment

OUR HEART BEATS – NEW YORKER is deeply committed to shouldering its social responsibility.

Donation for supporting live crews and artists during the covid-19 pandemic

„Ein Herz für Kinder“ (2018):
1 million euros

services for children and young people (2016):
500.000 euros for the RTL donation drive

earthquake victims in Haiti (2010):
1 million euros + T-shirt collection, with the proceeds of this going to help the people affected

Pakistan’s flood victims (2010):
1 million euros

services for children and young people (2010):
1 million euros for the relief fund

Ongoing support:
BAD Gliesmarode, Braunschweig


We set up our own foundation, the 'NEW YORKER Stiftung. Friedrich Knapp' in 2008 to pool our financial support effectively.

It is committed to promoting the cultural education of socially disadvantaged children and young people. The foundation makes it easier for young people in our home region of Braunschweig to access art and culture and play music. Enquiries regarding the foundation:

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LET US KNOW YOUR VIEWS! What do you like about
NEW YORKER? How can we improve? Write to us with your views. We look forward to receiving praise and criticism, suggestions, tips, wishes and ideas as to how we can become even better for you.

Currently NEW YORKER has no online store. We want to offer you not only the latest trends, but also the ultimate shopping experience!

Please note that job applications and invoices won' t be answered through the form.

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press contact

Our press department will be happy to provide journalists with further information.

Please send press inquiries to:

Please understand that other inquiries will not be answered via this e-mail address.

NEW YORKER stands for care and transparency. The satisfaction and well-being of our customers and employees is our top priority. Whether you have a problem at your workplace or would like to report an incident in one of our stores - at NEW YORKER, you will be heard.

That's why we want to give you the opportunity to report an incident or make suggestions for improvement with the help of our "NEW YORKER HINTS" tool. If you wish, an option to upload files is provided. You can also decide whether you would prefer to remain anonymous or provide your contact details.

As soon as you have submitted your feedback, you will receive a 16-digit key code, which you can use to check the status of your feedback at any time.

All incidents and suggestions for improvement are treated strictly confidentially and in accordance with the applicable data protection guidelines.

For more information on the process of submitting and handling incidents, please see our Rules of Procedure.

For customer complaints or claims, please contact our customer service. You can reach them at

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