Shortbread, tea time, James Bond, red telephone boxes, double-decker buses, Fashion Week - these are the things everyone associates with London. This unique metropolis is full of fashionistas and new fashion trends. True to the motto "Be who you want to be", no one here is committed to just one style and so you can marvel at exciting outfits on every corner. But that's not all - the capital of the United Kingdom has at least as many exciting sights as looks to offer, so you often don't know where to look first.  

We take you on a journey through the dazzling city and show you London's most beautiful corners as well as cool styles that you can try out on your next trip. All eyes on you, London Girl!  💙