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NEW YORKER has been supporting the Braunschweig football team, the NEW YORKER Lions, since 1988. In 2011 NEW YORKER also became the official name and main sponsor of the team.
As a fashion company, we don't miss the opportunity to design a team and a fan collection every year. So well equipped the NEW YORKER Lions have already achieved a lot: Since 1994 the footballers from Braunschweig play continuously in the German Football League (1st national league) and are record champions with eleven German Bowl victories and four victories at the Eurobowl
Find out more about the NEW YORKER Lions here!