ON COURSE FOR SUCCESS - New Yorker has 968 stores in 38 countries, making it one of Europe's largest fashion businesses.
Since opening its first branch in the northern German town of Flensburg in 1971, New Yorker has never looked back. By targeted investment in the future, it has not only created new jobs but has also developed into an international clothing company.
A staff of 16.000 – full-time and part-time – serves over 4 million paying customers each month. In contrast to the general trend, New Yorker has seen strong growth and continuously increased its profits in the last few years. This success can be attributed to effective market positioning and strong expansion in Europe.
The mainstay of the range is Young Fashion, jeans, sportswear and streetwear fashions for a young, trend-conscious target group – supplemented by a wide range of accessories and underwear. All in all the New Yorker collection makes a clear fashion statement and is entirely made up of the company’s own labels. The collections reflect the individual seasons as well as the very latest fashion trends and all workmanship is of high quality. The company’s international purchasing activities enable the stores to always have the very latest in stock.
Everything from design and manufacturing to channelling to the individual stores and marketing is managed centrally from the company’s headquarters in the German city of Braunschweig. Central logistics, an efficient distribution network and flat hierarchies are factors that enable New Yorker to position its products on the market successfully and react to changes flexibly.
Its flat hierarchies enable New Yorker to be efficient and profitable in all sectors and realise the network principle in the company, providing the foundation for its stable and forward-looking development.